Pria Nera is the original name of the pencil, used for the first time in Italy in the XV century. A pencil means Creativity in the hands of a designer, then it turns into the Expertise of a modeller drawing cardboard cut-outs for every model, and finally into the Precision of the artisan whose pencil traces those same cut-outs selecting the best part of each leather. The real beauty is created by the mind and made by the hands. Style, distinctiveness, research, tradition, innovation, in an exclusively Italian setting. This is Prianera.