Polaris present Prianera

The name of a brand must have a story, be pertinent and real.

Prianera is the new Brand for Polaris.

Pria Nera is the original name of the pencil, used for the first time in Italy in the fifteenth century.

The Creativity of the pencil of a designer continues in the Experience of the pencil of a modeller in creating the cardboard cutouts which compose each model.
A Careful pencil then follows these cutouts to select the best parts of each leather.

In the Italian setting the new brand Polaris is born.
The real beauty is the one created by the mind and carried out by the hands.

Style, distinctiveness, research, tradition, innovation.
This is Prianera.

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